Privacy policy
Last updated: September 17, 2026
This policy explains what personal information ResolveNext collects, why we use it, who we share it with and the rights you have. It covers people who request content from us through our website or by email, professionals we contact for research or about our services, people who take part in our research, and anyone who gets in touch with us.
If we contacted you and you would prefer not to hear from us again, reply to any of our emails or write to privacy@resolve-next.com and we will stop.
Who we are
ResolveNext is a research and advisory business. It is a trading name of Andrew Horne and Raf Gelders, who are jointly the controller of your personal information. We manage our contact records and outreach from the United Kingdom, and UK data protection law applies to the processing described in this policy.
| Postal address | 25 Stanley Crescent, London W11 2NA, United Kingdom |
|---|---|
| Privacy contact | privacy@resolve-next.com |
What we collect and where it comes from
Content requests and enquiries. When you complete a form on our website or email us to request content, we collect your name, work email address, company, role and anything else you choose to tell us. We need at least your name and work email address to send you what you asked for.
People we contact. We contact senior executives and experts at companies in the industries we serve and at technology vendors that serve them. We hold business contact details such as name, job title, employer, business email address, LinkedIn profile and country, and a record of our contact with each person. We obtain these details from public professional sources such as company websites, conference materials, published articles and LinkedIn, from our professional networks, and from licensed business contact data providers. When we first contact you, we tell you where we obtained your details.
Research participants. If you take part in our research, we also hold your survey answers and interview notes, recordings and transcripts where you have agreed to them, records of your consents, and payment details if we pay you for taking part.
How we use your information and our legal basis
| Purpose | Legal basis |
|---|---|
| Responding to content requests and enquiries, including following up with you about our services | Legitimate interests: responding to people who contact us |
| Research, through interviews and surveys, to develop our services and to understand the AI, digital and data challenges facing firms in the industries we serve | Legitimate interests: developing our business and producing research |
| Contacting potential clients about our services | Legitimate interests: finding clients |
| Recording and transcribing research interviews | Consent |
| Paying research participants | Contract |
| Keeping records of objections, requests, complaints and payments | Legal obligation, and legitimate interests in making sure we do not contact people who have asked us not to |
Where we rely on legitimate interests, we have assessed that our interests are not overridden by yours, taking into account that we use information about people only in their professional roles. You can ask us for more information about this assessment.
We report research findings in aggregate and name a participant only with their permission. We may use AI tools to support our research and analysis. We do not make automated decisions about individuals.
Who we share your information with
We do not sell personal information or share our contact lists. We share information with:
- Service providers, that process information on our behalf, such as email and cloud providers (for example Microsoft), website hosting, transcription and AI tools, and payment providers
- Business contact data providers, which help us find business contact details
- Professional advisers, such as lawyers and accountants
- A buyer or successor, if the business is sold or reorganised
- Regulators, courts or law enforcement, where the law requires it
International transfers
Some of our service providers store or process information outside the UK, including in the European Union and the United States. When we transfer personal information outside the UK, we rely on safeguards recognised under UK law, such as adequacy regulations, the UK International Data Transfer Agreement or the UK Extension to the EU-US Data Privacy Framework. Contact us for more information about these safeguards.
How long we keep your information
We keep personal information only for as long as we need it for the purposes in this policy. How long that is depends on whether you have engaged with us, how recently we have been in contact, and whether we need records to meet legal obligations or to respect your choices. If you do not reply to our outreach, we delete your contact details within 12 months of our last message. If you ask us not to contact you, we keep your email address on a suppression list so that we can honour that request.
Your rights
You have the right to access, correct or erase your personal information, to restrict or object to how we use it, and to data portability. You can object to direct marketing at any time, and where we rely on consent you can withdraw it at any time.
To exercise any of these rights, email privacy@resolve-next.com or reply to any email we have sent you. We will respond within one month.
How to complain
If you are unhappy with how we have handled your personal information, contact us at privacy@resolve-next.com or through any channel you use to reach us. We will acknowledge your complaint within 30 days, look into it and tell you the outcome.
You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
If EU data protection law also applies to our use of your information, you have equivalent rights under it and can complain to the data protection authority in your country.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it last changed.
Previous versions: 21 August 2026